MD squared & Cetas Healthcare at 5th MedTech Commercial Leaders Forum in ZurichCetas Healthcare & MD squared presented on Product Claim Management at the 5th MEDTECH COMMERCIAL Leaders Forum in Zurich, Switzerland on February 20th, 2018
Claus Schaffrath and Ceta's Managing Director Sumit Mehta together shared insights on How to Make Successful Claims in the Current Regulatory Environment in front of more than 100 commercial thought leaders in a session, which was dedicated to Innovative Business Models for MedTech.
In an interactive dialogue with the audience Sumit and Claus adressed key questions of Product Claim Management, such as
What are elements of a good marketing claim strategy?
What makes a product claim relevant?
How to secure relevant claims in a changing regulatory landscape? and
Is there a Gold Standard or Best Practices for choosing Marketing Claims to drive Product Value?
More information on Product Claim Management can also be found HERE.Please find the full conference program and impressions of the 5th MEDTECH COMMERCIAL Leaders Forum HERE. More information on Cetas Healthcare can be found HERE