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Systematic Value Generation & Claim Prioritization based on Economic Impact

Join MD squared & Cetas Healthcare at the 6th MEDTECH COMMERCIAL Leaders Forum in London, UK on October 18th, 2018

Ceta's Managing Director Sumit Mehta will be together on stage again with Claus Schaffrath to share insighs on Systematic Value Generation and Claim Prioritization based on Economic Impact.   

In an interactive dialogue with the audience Sumit and Claus will adress key questions of Product Claim Management, such as

How do you discover the relevant claim space for your target customer?

How to assess value and regulatory implications for aspired economic claims? and

How to build a claim portfolio on differentiating impact before and after product launch? 

More background information on this upcomming session and the full conference program can be found HERE. .

Further information on Product Claim Management can be found HERE

Systematic Value Generation & Claim Prioritization based on Economic Impact

Systematic Value Generation & Claim Prioritization based on Economic Impact
Join MD squared & Cetas Healthcare at the 6th MEDTECH COMMERCIAL Leaders Forum in London, UK on October 18th, 2018

Ceta's Managing Director Sumit Mehta will be together on stage again with Claus Schaffrath to share insighs on Systematic Value Generation and Claim Prioritization based on Economic Impact.   

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MD squared certified as Lead Auditor ISO 13485:2016 by BSI

MD squared certified as Lead Auditor ISO 13485:2016 by BSI

To broaden MD squared's offering in the field of quality management for Medical Devices Claus Schaffrath passed the BSI exam Lead Auditor ISO 13485:2016 after attending a training of one week in Gent, Belgium.  

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MD squared takes next step to grow its Medical Consultancy for Medical Devices

MD squared takes next step to grow its Medical Consultancy for Medical Devices
15 month after MD squared started the journey to support its clients in the Medical Device Industry with Value Creation through Product Claim Management the time has now come for the next step:
MD squared B.V.
( besloten vennootschap ), a private limited company under Dutch law was setup in March and effectively continues as of April 2nd 2018 the business of MD squared (eenmanszaak, or one-person-company under Dutch law).

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MD squared & Cetas Healthcare at 5th MedTech Commercial Leaders Forum in Zurich

MD squared & Cetas Healthcare at 5th MedTech Commercial Leaders Forum in Zurich
Cetas Healthcare & MD squared presented on Product Claim Management at the 5th MEDTECH COMMERCIAL Leaders Forum in Zurich, Switzerland on February 20th, 2018

Claus Schaffrath and Ceta's Managing Director Sumit Mehta together shared insights on How to Make Successful Claims in the Current Regulatory Environment  in front of more than 100 commercial thought leaders in a session, which was dedicated to Innovative Business Models for MedTech.   

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MD squared partners with Cetas Healthcare

MD squared partners with Cetas Healthcare
MD squared enters its first Strategic Partnership with Cetas Healthcare, a global leader on Customer Insights and Market Intelligence for the Medical Device Industry

MD squared is very pleased to announce today the Strategic Partnership of MD squared with  Cetas Healthcare, a global firm specializing in customer insights and strategy for the medical devices industry.

For medical devices companies it is often difficult to master the evolving regulations, and at the same time develop regulatory compliant product claims with true customer value and competitive advantages. MD squared's  partnership with Cetas Healthcare allows us now to service customers across the marketing and regulatory spectrum with deeper and actionable market insights. 

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MD squared receives Re-Certification for Physicians w/o Specialty in the Netherlands

MD squared receives Re-Certification for Physicians w/o Specialty in the Netherlands
Claus Schaffrath in first group to obtain the Periodic Registration Certificate (PRC) for Basisartsen in The Netherlands

Out of a group of approx. 18.000 physicians w/o specialty (basisartsen) in the Netherlands without a current direct role in patient care in end there were just 129 who crossed the finish line on December 21st at the VUmc Academy in Amsterdam. Together they received the first Periodic Registration Certificates (PRCs) issued for basisartsen to maintain their active listing as physician in the Dutch BIG-Register for Healthcare Professionals after January 1st 2018.

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MD squared in the News

MD squared in the News
Interview with Claus Schaffrath in DGBMT Nachrichten 2017 (in German)

In their latest publication the Deutsche Gesellschaft für Biomedizische Technik (DGBMT) reviewed the focus workshop Wertschöpfung in der Medizintechnik, which the DGBMT hosted back in April. I had the honour to be interviewed by DGBMT Nachrichten on why this topic is of high relevance for the Medical Device Industry.  

Please find my interview with DGBMT Nachrichten HERE and the entire DGBMT news issue HERE.   

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Join MD squared on Product Claim Management - Sept 28/29 in Cologne

Join MD squared on Product Claim Management - Sept 28/29 in Cologne
MD squared is partnering with the 2nd Annual Medical Device Sales&Marketing Conference held in Cologne, Germany on September 28th and 29th. At this event with leading professionals from the Medical Device industry MD squared will host the discussion Product Claim Management : How to systematically create value in a  changing regulatory environment? Limited tickets with a 50% sponsor discount still available!

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How to Create Value when the Heat is On?

How to Create Value when the Heat is On?

 At the 5th Medical Device 3P Forum earlier this month in Berlin, Germany, I had the opportunity to chair an interactive morning session on Product Marketing for Medical Devices and to kick-off the discussion with Product Claim Management in a Changing Regulatory Landscape: How to create Value when the heat is on?

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Meet us on June 8/9: MD squared goes Berlin @ 5th Medical Device - 3P Forum

Meet us on June 8/9: MD squared goes Berlin @ 5th Medical Device - 3P Forum

The 5th Medical Device 3P Forum will be this summer in Berlin, Germany, on June 8 & 9, 2017. It provides interactive sessions for experienced Product Marketers, Project and Program Managers. A highly ranked topic from the 4th Forum was Product Claim Management. .

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MD squared obtains TUEV Certification as Manager Regulatory Affairs – Medical Devices

MD squared obtains TUEV Certification as Manager Regulatory Affairs – Medical Devices

From January 16 to January 27 I attended a compact seminar with workshops by the academy of the Notified Body TUEV SUED on Regulatory Affairs to obtain latest updates on European and International Regulations, Directives and Guidelines in the Medical Device world.

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Lift off – MD squared

Lift off – MD squared

So this is it! The launch of MD squared's own website. When I decided to offer my services in the Medical Devices world as an independent consultant from 2017 onwards, I thought a web page would be the first thing I need to get started to find clients. To my surprise...

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