MD squared partners with Cetas Healthcare

MD squared enters its first Strategic Partnership with Cetas Healthcare, a global leader on Customer Insights and Market Intelligence for the Medical Device Industry

MD squared is very pleased to announce today the Strategic Partnership of MD squared with  Cetas Healthcare, a global firm specializing in customer insights and strategy for the medical devices industry.

For medical devices companies it is often difficult to master the evolving regulations, and at the same time develop regulatory compliant product claims with true customer value and competitive advantages. MD squared's  partnership with Cetas Healthcare allows us now to service customers across the marketing and regulatory spectrum with deeper and actionable market insights. 

The goal of our partnership therefore is to create and deliver new solutions to help medical devices companies make effective marketing claims while staying fully compliant to laws and regulations. These end-to-end solutions will cover from education and training, to strategy, to execution and implementation.

Sumit Mehta, Managing Director of Cetas Healthcare, noted, “Cetas Healthcare has a strong track-record of solving customer problems, and we have been searching the right partner to help us service this critical customer need.” He added, “MD squared’s clinical and regulatory expertise is a perfect complement to our portfolio. We are already starting to work together with key customers in Europe, and look forward to our expanded offering.”

Gopal Sundaramoorthy, Head of Consulting Practice for Cetas Healthcare, noted, “We can now create and deliver tailored programs that include training, strategy and execution to our clients, through every step of the product development and management process.”

Cetas Healthcare has been serving top-tier US, European and Asian medical device industry clients out of Frankfurt, Chicago, New York, Singapore, India and China offices. Through this partnership, Cetas Healthcare and MD squared can combine their expertise in market research, customer insights, market analytics, consulting and device regulations to provide powerful solutions to clients globally.

Please find the full Press Release of the Strategic Partnership with Cetas Healthcare  HERE. More information on Cetas Healthcare can be found  HERE



What we offer

What we offer

MD squared provides the following Services
  • Business Development and Marketing Consultancy for the introduction of novel products and product categories for the Medical Device Industry
  • Medical Support in Regulatory Strategy and Compliance. 
  • Clinical Evaluation & Validation Support and communication with notified bodies and competent authorities.
  • User Needs Assessment and Product Portfolio Analysis for clinical and economic value creation.
  • Clinical Risk-Benefit Analysis and Post-Market Surveillance Plan for Medical Devices.
  • Adverse-Event-Analysis, Mitigation, Reporting and Follow-Up
  • Workshops, Trainings and Seminars on Product Claim Management for Medical Devices

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Boerhaavelaan 33

5644BB Eindhoven

The Netherlands

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